Emergency Job Bookings for a Plumbing Service with Google Ads
Client Issues:
Missed emergency leads due to poor ad visibility
Budget wasted on non-service queries
No accurate call conversion tracking
Low performance during off-peak hours
Our Approach / Solution
We built a high-intent, location-focused strategy to capture urgent demand.
- Implemented call tracking with time-based reporting
- Structured campaigns by emergency and non-emergency services
- Optimized ads for local intent and urgency
- Applied negative keywords to eliminate irrelevant clicks
- Adjusted bidding by device and time of day
- Continuous monitoring and optimization
Results
72% increase in inbound calls
46% lower cost per booked job
Higher conversion rate during peak hours
Scalable local lead generation
