Generating Consistent Patient Appointments for a Dental Clinic via Google Search
Client Issues:
Inconsistent appointment bookings
Ads showing for low-intent dental searches
No call tracking or lead attribution
Rising cost per patient
Our Approach / Solution
We optimized the account around treatment-level intent and accurate lead tracking.
- Implemented call and form conversion tracking
- Structured campaigns by individual dental services
- Focused on exact and phrase match keywords
- Added comprehensive negative keyword lists
- Optimized ad copy for trust and urgency
- Weekly optimization and performance reports
Results
63% increase in appointment bookings
41% reduction in cost per lead
Higher-quality patient inquiries
Predictable lead flow month over month
