Scaling Subscription Sales for a Dog Food Brand with Google Ads
Client Issues:
High acquisition costs for first-time buyers
Low visibility for subscription-based products
Poor tracking of repeat purchases
Budget inefficiencies across campaigns
Our Approach / Solution
We aligned campaign strategy with lifetime value, not just first-purchase revenue.
- Fixed GA4 tracking to capture subscriptions and repeat orders
- Optimized product feed with ingredient and benefit-focused messaging
- Structured Shopping campaigns by product type and bundle
- Built Search campaigns targeting problem-aware pet owners
- Implemented value-based bidding aligned with LTV
- Ongoing reporting focused on profitability
Results
4.3× ROAS within 75 days
58% increase in subscription sign-ups
36% reduction in cost per acquisition
Higher customer lifetime value
