Scaling an eCommerce Brand with Google Shopping & Search
- High ad spend with low return on ad spend (ROAS)
- Poor product feed optimization
- Irrelevant search terms wasting budget
- No clear conversion tracking accuracy
Client Issues:
Our Approach / Solution
To help eCommerce brands grow profitably with Google Ads, we focus on fixing the foundation first and then scaling based on real performance data, not assumptions.
- Audited Google Ads account and fixed conversion tracking via GA4
- Optimized Merchant Center product titles, descriptions, and images
- Launched Standard Shopping and Search campaigns with intent-based keywords
- Added negative keywords and smart bidding based on purchase value
- Separated brand vs non-brand campaigns for better control
- Documentation and Reporting
Results
- 3.8x ROAS achieved within 60 days
- Cost per purchase reduced by 42%
- 55% increase in monthly sales volume
- More consistent and scalable performance
