Driving Profitable Growth for a Fashion Bag Brand Using Google Ads
Client Issues:
High competition driving up cost per click
Low impression share for premium product lines
Under-optimized product feed limiting Shopping visibility
Difficulty scaling without sacrificing ROAS
Our Approach / Solution
We focused on improving feed relevance and controlling spend through strategic campaign segmentation.
- Refined Merchant Center feed with material, size, and use-case attributes
- Launched segmented Shopping campaigns by product category
- Built Search campaigns around high-intent purchase keywords
- Applied aggressive negative keyword controls
- Shifted bidding toward high-margin SKUs
- Weekly performance review and optimization
Results
3.6× ROAS within the first 45 days
44% growth in average order value
35% reduction in wasted ad spend
Improved scalability without performance drops
