Scaling Online Sales for a Premium T-Shirt Brand with Google Shopping & Search
Client Issues:
Strong traffic but low purchase conversion rate
Product ads not standing out in a competitive market
Limited visibility for high-margin designs
Incomplete revenue tracking affecting bid decisions
Our Approach / Solution
We optimized the account to prioritize high-performing products while improving feed quality and bidding efficiency to drive profitable scale.
- Audited Shopping and Search campaigns with a focus on revenue attribution
- Optimized product titles, images, and variants in Merchant Center
- Segmented campaigns by best-sellers and profit margins
- Implemented value-based smart bidding strategies
- Refined search queries with negative keyword expansion
- Performance tracking and revenue-focused reporting
Results
4.1× ROAS achieved within 60 days
48% increase in repeat purchases
Cost per acquisition reduced by 39%
Stable growth across seasonal demand
