Increasing Online Revenue for a Watch Brand with Precision Google Ads
Client Issues:
Low trust signals impacting conversion rates
Ads competing with well-known global brands
Poor visibility for flagship collections
Limited data for smart bidding optimization
Our Approach / Solution
We rebuilt the advertising structure to highlight brand value while optimizing for purchase intent.
- Implemented enhanced eCommerce tracking via GA4
- Optimized product feed with collection and feature-based titles
- Created Search campaigns for branded and non-branded queries
- Separated premium collections for bid control
- Introduced value-based bidding strategies
- Clear performance reporting and insights
Results
3.9× ROAS achieved within 90 days
52% increase in conversion rate
41% drop in cost per purchase
Consistent revenue growth across campaigns
